Paradise Coast winter campaign
Multi media Winter campaign
Paradise Coast Winter campaign
For the Naples, Marco Island & Everglades CVB
For the Naples, Marco Island & Everglades CVB
This campaign for the Naples, Marco Island & Everglades CVB ran last winter as a multi media campaign resulting in record visitation from New York and Chicago. Sandman was featured on television and online ads, and on videos played to a captive audience aboard trains into NYC from upscale suburbs and in posters at the stations. QR tags let this mobile audience immediately go on their mobile devices to shop getaway deals. Result highlights include a 34.8% jump in New York visitors in November of 2011 and a 17.4% jump in Chicago visitors
in January of 2012. I concepted and designed the ad and all other design elements, chose photographer, talent, negotiated the photography contract and art directed the main shot and two of the inset shots as part of a 3 day TV/still shoot on location throughout Collier County.
in January of 2012. I concepted and designed the ad and all other design elements, chose photographer, talent, negotiated the photography contract and art directed the main shot and two of the inset shots as part of a 3 day TV/still shoot on location throughout Collier County.
Print
MS tags drove prospective visitors online to check out the "Deals".
Banner ad that ran in several different sizes. To view go to: http://www.paradiseadv.com/collier/winter/
The "Deals" landing page list deals by category, offers a chance to win a free vacation and also offers a the "Preferred Pass" card for discounts while visiting the destination.
This poster and videos played in subway stations in targeted communities around NYC.
Mobile banner ads lead prospective visitors to the mobile "deals" page to check out the area offers.
No campaign is complete without social.